We’re seeking an experienced Marketing Analyst to join our Marketing team. If you have a passion for data, analytics, tracking metrics, and measuring performance, this could be the job you’re looking for! The successful candidate will have a marketing background and a proven track record of success with collecting and interpreting data within a marketing department. The successful candidate will be a collaborative team player with strong communication skills and a passion for analytics, tracking metrics, and KPIs. The Marketing Analyst will play an important role in our organization – you’ll report findings and effectiveness of our campaigns and tactics, based on the data you’ve collected, which will guide us in strategic marketing activities.

Responsibilities

• Tracking leads from all sources
• Measuring campaign effectiveness
• Tracking website performance
• SEO management, tracking, and recommendations
• Developing market personas
• Contact list acquisitions
• Competitive intel

Requirements

Proficiency with:

• SalesForce
• Pardot
• Data analytics
• PPC & Google AdWords
• Data and SEO tracking tools
• Data visualization

Preferred:

• WordPress
• Retargeting
• Bachelor’s Degree in Marketing or related field
• Excellent organization and time management skills
• Ability to prioritize amid competing deadlines